One of the most popular ways to make money online is Google AdSense, Google’s free content advertising program. When you sign up for AdSense, Google uses a relevant algorithm to display text, image, or video ads on your blog that are relevant to your blog’s topic. In this way, Google acts as an intermediary between you and the independent advertisers.
You can make money online with Google AdSense in two main ways: cost-per-click (CPC), where you receive a portion of the money the advertiser is willing to pay for someone clicking on their ad, and cost-per-thousand impressions (CPM), where you earn money for ads that appear on your location. With the CPC model, the advertiser doesn’t pay (and you don’t earn money) when the ad is shown – you only earn when someone actually clicks on the ad. Advertisers choose which model they want based on the objective of the ad: if the ad is primarily for general branding purposes, the CPM model will work best. If the main goal of the advertisement is to generate clicks so that the user performs some kind of action, then the CPC model is more suitable. The type of ad that will eventually appear on your site depends on which ad has the potential to make more money for the advertiser.
Google pays content providers (you) on a monthly basis and enforces a “Payment Threshold” where you are only paid once you reach a certain level of earnings. This limit varies depending on your country’s currency; In the United States 100 dollars. Many bloggers make great money with AdSense; In general, the amount of money you make depends on what your blog is about and how much traffic it has. AdSense is free, so it’s worth trying it out for a while because it won’t cost you anything. Keep in mind that although you can include AdSense on blogging platforms such as TypePad and Blogger (which is probably the smoothest platform to run AdSense since Blogger is also a Google product), WordPress does not allow advertising on its platform.
To set up an AdSense account, you first need to submit an application for approval through Google’s AdSense website. During this process, Google verifies that your blog complies with its posting policies by looking at the type of content you post, whether you post content in an AdSense-compatible language, and, as the blog owner, that you are over eighteen years of age.
Once your account is approved, you will be able to log into the AdSense interface to set up your account. If you already have a Google account (which you will have if you have a blog on Blogger), you can use the same login details. During the setup process, you will be able to choose to display text, image, or video ads on your blog. You’ll also be able to customize the size and shape of the ads and where they appear on the page to match the look and feel of your blog.
Once you’ve done this setup, Google will provide you with a code snippet for your custom ad unit that you’ll need to paste into your blog’s source code. You must place this snippet in the part of your blog’s code that is common across your entire blog so that the ad unit appears on every page of your blog. Google provides you with comprehensive instructions for doing this.
When you add the AdSense code, ads will start appearing on your blog and you can track their performance and your earnings from within your account interface. The interface will show you how much money you earn as a result of the impressions and clicks of the ads on your blog. You can either view your ads’ performance as a high-level snapshot on your account dashboard or download reports that will give you more detailed information such as total page and ad unit impressions, number of ad clicks, adjusted ad CTR and actual cost per impression and your earnings per ad. So, this is how you can make money online with Google AdSense.