the truth? Email marketing is still very popular today, and it may be the most powerful internet marketing strategy possible for any business. Based on 2018 numbers, email marketing still ranks as the fourth most powerful marketing channel, after search engine optimization, social media, and affiliate programs. Together, these four marketing channels account for approximately 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed the SEO results you are looking for.
Before delving into the email marketing program that best fits your company’s needs, you need to first define your goals. What do you want to achieve from email marketing? Do you simply want to send your company’s promotional message to new potential customers or are you seeking to build long-term relationships with existing and future customers? Do you need a response right away or do you want to keep your audience interested with a more subtle approach? Any of these strategies can be met with email marketing, so it is important to consider which approach will best serve your goals.
For those looking for instant responses, email marketing software like Roboform’s Aweber can provide a powerful instant follow-up solution. Email campaigns generally require very regular follow-up – at least once a week, but preferably daily. Roboform Aweber includes support for a wide range of email and autoresponse formats, including Aweber, Send Later, and ParetLogic. An autoresponder serves as a one-stop solution for sending emails to potential customers, including information about the company, product, or service being sold. While it is possible to integrate Aweber’s live chat functionality into an email marketing campaign, it may not be the best way to reach customers, because those who need immediate information may not be willing to speak right away.
GetResponse is another very easy way to send emails to potential clients. Users familiar with popular email marketing software will be familiar with this program—GetResponse is often used by many small businesses to send out promotional emails that bring in new customers, as well as keep older ones interested. This program has been around for a while, so there are plenty of options out there to help off the inevitable email marketing plateau. One of the best ways to use GetResponse is to incorporate it into a squeeze page that will be sent after a lead sign-up has occurred. A form to collect the person’s name and email address is entered into the body of the email, so all that’s left for the customer to do is confirm their registration with a simple click of the “submit” button.
All three of the most popular email marketing platforms offer some version of their built-in autoresponder, either for free or for a small monthly fee. WordPress is one of the most popular sites around, as its user-friendly interface makes it easy for beginners to manage. For less than $5, you can install a WordPress blog and turn it into a powerful sales tool. Because WordPress can be used for almost anything, from simple informational pages to powerful ad campaigns, it attracts both businesses looking to stay ahead of their competitors, as well as individual sellers who need to impress potential buyers. WordPress email marketing services can make your life much easier by helping you take the best of traditional email marketing and turn it into a more effective online marketing solution.
Another popular email marketing strategy these days is using email newsletters as a digital marketing strategy. Newsletters are ideal because they are convenient and effective. It doesn’t have to be broadcast to everyone on your list, which eliminates the possibility of being overlooked. Newsletters can be sent directly to opt-in email addresses or websites, which means you’ll have an easier time selling to people who aren’t on your list. Since newsletters are also easy to customize, you can tailor it to your recipient’s interests, ensuring that the messages will help them take action.
When using email marketing tools like OptinMonster or a similar builder, the idea is to create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you several different options for a name, description, signature, and a link to your website. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns for very little cost. With WordPress, you can easily customize these opt-in forms to ensure that people who sign up for them know where they’re going and what they’re signing up for.
Another way to effectively integrate email marketing with an autoresponder thread is to use Convertkit. Convertkit is not only cheap, but it comes with thousands of pre-designed messages tailored to each subscriber. This means that you can design separate messages for different categories of your subscribers, ensuring that each group of subscribers has something different to read and respond to. Once you have your subscriber list, you can use Convertkit to help you send emails at scheduled intervals or automatically based on when your subscribers read their last message.