Have you ever tried to watch a video ad or ad without music? If so, there are a few things you might have thought: that he was different because of the silence but you seem to like him, or that you just didn’t care about him at all making it easier to go about your daily activities than ever before. A second thought about what the ad was even selling. Ninety-five percent of the time the latter happens because music is an almost sure way to create emotions and moods in video ads.
When it comes to ads, music has the ability to create a better mood in video commercials, as well as give those ads a more personal touch. As a result, it provides a better effect on the target audience and thus effectively promotes products and services.
While visuals may be attractive to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression on consumers’ minds, providing ample opportunity for companies to build a positive brand or corporate image.
Set the mood
Simple video ads can sometimes set the mood when you’re without music. Of course, there are some scenes that may have been shot and produced perfectly, but music enhances that mood and atmosphere in any video media, providing a great complement to these scenes and sealing a long-term impact in the minds of the audience.
Consider this situation: There is a video of a woman who appears to be standing in a crowd. With the video alone, it didn’t seem to mean anything. There is also a high chance that people will simply forget about it, thinking that it is just a boring video. On the other hand, the application of music in this ad will create a deeper mood – something that will relate better to the target audience. Slow music in this case would set the mood for sadness, as if the woman was waiting with sadness for someone. On the other hand, upbeat music will set a more positive and open mood, as if the woman is going to do something funny soon.
Suggest the right feelings
The use of music in video ads also indicates what the target audience or market should feel when they see these ads. Without music, people are sometimes confused about how they should interact with these ads. Music in video ads makes sure to convey your desired feelings to your audience by suggesting certain emotions. It doesn’t push feelings overly on your audience, but rather serves as a way to get your audience to think about what they should feel as the music suggests. Thus, music in video media ads helps marketers and advertisers to some extent in telling the target audience what kind of emotion to feel in these video ads.
Arouse more intense feelings
Minor emotions found in scenes in video ads can be heightened with music. The scene of a grieving woman might be sadder with appropriate music, and could evoke more intense emotions in her viewers. Music can greatly influence the effectiveness of these video media ads because it can cause the audience to relate to a particular emotion or feeling. Influencing people’s emotions through music will cause your advertised product, service, or company to be associated with certain strong emotions, such as happiness, euphoria, vitality, or love.
Catchy tunes tend to leave longer lasting impressions
Admit it – once in your life, you might have had some music stuck in your head because it was played in some video ad. Months or years later, you still remember that particular product, service, or company whenever you hear music. People tend to associate music, brands, and businesses together, which shows how effective music can be in video ads compared to just using text or visuals. Video media ads and commercials with music invest in the long-term image of the brand or company in the minds of the consumer.
Video ads, which tend to be the most effective, almost always balance the use of audio and video. Music can enhance audio, and it should compensate for video to effectively convey marketers’ desirable messages to their own audiences.
Some ads are better without music, but they are very rare and always depend from case to case. Most of the time, the best ads that leave lasting impressions are the ones that have the perfect mix of audio and video. The next time you watch a video ad, consider muting it. You will see different message and effect compared to watching it with sound and music.