The coffee cup advertisement is one of the most powerful means through which a message is communicated as thousands of people buy it every day. In the United States, coffee cup advertising is the fastest growing outdoor advertising segment. Coffee is personal. It stimulates ideas and engages the consumer in a way and mentality that no other medium can do. Coffee makes you feel good about yourself.
Advertising for a cup of coffee is effective in three main ways. The first is that you will get a huge impact on brand promotion. The vision and another opportunity to digest the brand’s message is repeated every time a sip of the drink is taken. Another is that coffee cup advertising offers a truly interactive brand to deliver an experience that engages your core target audience during their workday. Finally, an average width of 4 per cup is visible to street traffic and office mates.
Coffee cup advertising provides brands with a dynamic and targeted form of marketing collateral that goes directly into the hands of their target market. Promotional coffee mugs can be used to focus on the nation’s workforce during business hours anywhere and anytime the brands choose. These economical advertising media produce an average dwell time of between 10 and 20 minutes.
It is the least expensive way to advertise on coffee cups in restaurants. Your business ad runs for an entire year for just over $3 per week. Countless people read your ad every day throughout the year. People take time to read your ad word for word because they are stuck in a restaurant or diner stand with nothing to do until their food arrives after ordering their meal. If for no other reason than sheer boredom, restaurant customers will pick up their diner mug because they immediately notice that the ads are printed on all the mugs and they will pick them up and read the ads. This is actually the point of advertising. To make your potential customer directly interested in everything you advertise. This really works! You cannot find any other type of ad that will directly reach more people for less money in any ad media anywhere.
The coffee cup ad is a type of niche ad. There are many different ad formats. Examples are advocacy, comparison, collaborative, direct mail, informational, institutional, external, persuasive, product, reminder, point of purchase, and niche ads. Niche ads such as paper cup ads can be a type of sales promotion designed to increase public recognition of the company’s name. It is just like putting your company brand in people’s minds through the items they use every day. A company’s name may be placed on a number of items, such as coffee mugs, caps, glassware, gym bags, jackets, keychains, and pens. The value of niche ads varies depending on how long the items used in the effort are. Many companies are successful in achieving their set goals of increasing public recognition and sales through these initiatives.